With every suggested profile given to a user, they will see a potential date activity that the app thinks will work for the couple. This could be anything from beers and bowling, to a river boat tour followed by martinis on a rooftop bar. The date recommendations are built from the date preferences quiz and includes information on how much someone is willing to pay, how far they can travel, how active they want the date to be, how long the date should last, etc. This is combined with information on their personality gathered from their profile as well as the Insite quizzes.
We can partner with local bars, restaurants, and booking services like Eventbrite or Groupon to help people explore their cities, get out of their normal sphere, and have interesting first dates. Users also have the ability to change a date if they want and we provide 2 potential alternatives we think they both would like. Otherwise they are able to make a new date on their own.
Key Measurement: Ideally 10% of users go on the date suggested.