Team goal was to develop a date curation app. I developed this short survey to gauge people's aesthetics, hobbies, and schedules in order to propose an ideal date for both people. We tested this on a few team members going out on dates, and having the other team members use the information to suggest an ideal date for the two people. Feedback was positive.​

To see the full list of questions you can see the survey here:  https://forms.gle/QwSh5pXWHXjd4TRt7

Next we had to understand what kind of information we could collect from users and how to do it. I prototyped a signup user flow where we asked users about different kinds of information to see what information was most useful. What we found was that the overall process took too long and people struggled to actually fill out all the information on it. So we knew the onboarding process would have to be a short and easy and we would need to collect the other information some other way.

Finally, I developed the high fidelity prototype of the app using the insights and highlighted features above.

No matter what, users are able to get into the app with only 6 key pieces of information: Name, Age, Gender, A Photo, Location, & Gender Preferences. Allowing users to create an account with social media lets us speed up profile creation to only requiring a question or two. Users can quickly verify the information to make sure that it's all correct. We do state that the more filled out your profile is, the better matches you will be set up with. This way we increase our confidence that real app users are being matched with real app users. ​

Key Measurement: % of users creating accounts with social media.

Because our app asks people to go out and meet up with people in person, we need to make sure that people are getting matched with real people. To do this we require all users match a randomly generated pose when they upload their profile picture. They have to show their face in the profile picture, and the faces have to match in order to create a profile. If it doesn't work they are able to request an in-person comparison.  This way we can help ensure some level of real profiles to our users.​

Key Measurements: Number of bots and fake profiles detected.

While profile creation is easy with the 6 key pieces of information, users have the ability to add more information about themselves by creating a photo collage of themselves or answering pre-created questions. At the bottom of the page you can also see the responses to Insites (buzzfeed style personality quizzes described later) taken. Users have the ability to retake quizzes as well as hide results from their main profile. This way users still have the ability to really personalize their profile as they share it with others.​

Key Measurement: Average time creating a profile.

Every day at 5pm, users receive 10 potential matches based on answers to quizzes and activity preferences. This also helps our users put more time into their decisions before making a choice and focus on quality of matches rather than quantity of matches.​

Key Measurements: 50% of connections should actually chat.

Every match gets a unique conversation starter. The first message can be the hardest with people getting an onslaught of "Hey! How's it going". While users have a lot of content on people's profiles to start a conversation, if they're struggling the conversation starter is always there to offer help. The conversation starter will appear an hour after a match to provide users with some time to start something on their own.​

Key Measurement: Time between getting a conversation starter and actually having a conversation. Goal is under an hour.

Right now many dating apps don't have ways of collecting information about people to provide detailed recommendations. Our Insites (a buzzfeed style quiz) give people fun ways to learn about themselves and share it with potential partners, as well as allows us to suggest activities they would enjoy based on their interests. We plan to release new quizzes every week, as well as have sponsored quizzes from major companies or new upcoming movies in the same way that Snapchat has sponsored filters when a new movie comes out. Users are able to control what Insites are being shown to potential matches, and retake Insites after 24 hours. This way a user stays involved with the app while waiting for their first few matches. We do not intend to sell user data but to build trust with users and ensure privacy.

​Key Measurement: Number of Insites taken per week. Speed between a new Insite alert and actually taking the quiz.

With every suggested profile given to a user, they will see a potential date activity that the app thinks will work for the couple. This could be anything from beers and bowling, to a river boat tour followed by martinis on a rooftop bar. The date recommendations are built from the date preferences quiz and includes information on how much someone is willing to pay, how far they can travel, how active they want the date to be, how long the date should last, etc.  This is combined with information on their personality gathered from their profile as well as the Insite quizzes.​

We can partner with local bars, restaurants, and booking services like Eventbrite or Groupon to help people explore their cities, get out of their normal sphere, and have interesting first dates. Users also have the ability to change a date if they want and we provide 2 potential alternatives we think they both would like. Otherwise they are able to make a new date on their own.​

Key Measurement: Ideally 10% of users go on the date suggested.

Mints are AtFirstSite's form of currency. Users earn mints by taking Insites, making decisions on matches, and giving us feedback on a curated date activity.  They are also able to purchase more currency if they run out. The mints unlock paid features like reviewing a past date, unlocking a new person in a set of potential matches, more detailed profile personalization, and taking special quizzes.​

Key Measurement: % of users that subscribe to monthly mints. $ from mint sales per month.

Another aspect of keeping our users safe is to provide them with an ability to let friends know where they're going. The "share your date" feature allows a user to send a friend their date's profile as well as the locations they are planning on going to for the food and activity. This way someone knows where they're going and when they should worry. AtFirstSite does our best to ensure real profiles, and suggest dates in public safe places, but we also can't take responsibility for any actions taken on a date.​

Key Measurement: % of users that share their dates.