Procter & Gamble

A Dispensing Mechanism for a New Form of Shampoo

Date: Aug - Dec 2018

Team Members: Alyssa Brown, Ernesto Garcia, Liying Peng


  • Rapid Prototyping

  • Human Centered Design

  • User Research

  • Ideating

  • Product Design

  • Insight Synthesis

  • Storytelling

p&g dots.png
p&g discussion.jpg

Procter & Gamble sponsored a studio class at Northwestern where my team focused on a new and emerging technology in the shampoo market. Currently the technology is still under NDA, so I cannot talk deeply about the product and insights we had, but I can discuss the process.


We began with a series of 8 in home user interviews, learning about their shampoo and general shower experiences, identifying several key pain points in their journey and using those to design around

p&g drawing.jpg

We then ran 2 rounds of prototype testing, the first focusing on clarifying insights about the current process, and the second comparing and contrasting different ways of dispensing the product and refilling the container. We had to balance both the users needs, as well as the product's technical requirements


Our final prototype worked well for Procter & Gamble, and they also wanted to look into some of our other designs that would work in environments less harsh than a shower.

Thanks to my exceptional team!