Date: Jan - Mar 2017

Team Members: Kaavya Muralidhar, Sal Valdes, & Jose Recinto


  • Rapid Prototyping

  • Human Centered Design

  • User Research

  • Ideating

  • Insight Synthesis

  • User Experience/Service Design

  • User Interface Design

  • Storytelling

Help Teams Discuss, Establish and Measure Ground Rules for Optimal Team Behavior

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What happens when a team member commits a microagression?

The Problem

Responsibility for confronting microaggressions in the work place falls on the shoulders of the victim, and taking action has no middle ground between saying something in the moment and going to management.


Suggesting Norms

Through nearly a dozen interviews with women of color about their experiences in the workplace, we identified a need to be able to regularly report problems. One user talked about how it is too tiring to constantly call people out on their microaggressions, and the responsibility shouldn't be just on her as one of the only minorities to get him to change. This brought our team to develop a tool that uses language processing to suggest team norms that will help people avoid the problem in the future.

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Discussing Norms

It is important before implementing any norm to a team that there is discussion around it. We found that without true understandings of the problem, aggressors will fight against new norms thinking that they are unreasonable. Norma aims to facilitate discussion around this by requiring teams to individually input why they are voting for or against this norm, and bring up any of the anonymously submitted concerns. After discussion, the team re-inputs their reasons and vote on whether or not to implement the norm. In future releases of the product, it would suggest norms periodically based on crowd sourced data around which norms help teams perform the best.

Tracking Norms

The team members can at anytime rate how the team is performing on a specific norm and report specific issues to either be brought up to a supervisor, at a team meeting discussing norm amendments, or to send a nudge to a team member who has been forgetting to keep track. This allows people to anonymously address microaggressions without making the aggressor feel attacked. Our target users also brought up how change normally comes from continuous reminders. We wanted to remove the responsibility of those reminders from our users. Norma also periodically checks up on team members when a new norm is created to help them find their routine.  

Looks Like Prototype

As the Lead Designer, my final deliverable was a looks-like prototype used by the developers for the actual application.

Huge thank you to my incredible teammates